So you have decided to create a website of your own. You have already thought about how the website will look like, and what it should be able to do. But there is only one thing that's missing: your website logo. At this point, you might be asking yourself "how to make a logo for my website?" And is it really necessary? Can you not settle for a simple logo type of your website's name or title?
Your website logo is very important. Aside from the fact that it is the first thing that visitors to your website will see, it is also going to be your identity. If the design that you come up with is catchy, it will develop recall among your target market in the long run. In short, people will come to associate your logo with your website, and think about your products and services as well. Think about how the logo of Google, Amazon.com and Yahoo are easily recognizable. You would want your logo to have the same effect in the future, right?
Now let us discuss in more details the answer to your question, "how to make a logo for my website?" You need to sit down with yourself or your other partners or stakeholders to think about what you want to communicate via the logo. Some of the things that you want to consider include the purpose of your website, its character and its target market. For example, if you see your website character as fun or wacky, you may want to use more exciting colors. In contrast, if your target market is composed of older, more accomplished Internet users, then you will have to cut down on colors and frills to achieve a more corporate, serious logo.
After laying down the answers to these questions, you can search the Internet for some inspiration. Search for websites in the same industries as yours, and look at their logos. Are they talking to the same target market as you are? What is the brand character that they are conveying? This will give you a better idea of how to position your website in relation to existing players. Whatever you decide to do in terms of colors, font type and style, make sure that the logo is readable so it registers quickly among the readers.
When you think that you already have the perfect idea in mind, you can start sketching this on paper. Don't scrimp on paper. Sketch as much as you want until you feel that all your ideas are already on paper. Once you have all these options, try to filter out the ones that you like least, and leave only three or four of your best choices. Color these manually or use any application such as Photoshop, InDesign or Adobe Illustrator. If you don't have any of these programs in your computer, you can simply go to their official website and download the trial versions, which are typically usable for 30 days.
Rendering the top loco choices in color will give you a better idea of which one looks better than the rest. After you have chosen the logo that you think best represents your website, you can take this to a professional artist for fine-tuning. And should you decide to set up other websites in the future, you won't be asking how to make a logo for my website ever again.
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